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LIULI has implemented security measures to protect your personal information against unauthorized access and use. All financial information you provide on the Website is stored on a secure site operated by a financial institution chosen by LIULI. Transactions conducted on the Website are protected by an SSL encrypting system; however, please be aware that no data transmission over the Internet is 100% secure and any information disclosed online can potentially be collected and used by persons other than the intended recipient.
Privacy & Legal Terms
This site is owned and operated by Liu Li Gong Fang (U.S.A.), Inc. (hereinafter referred as “LIULI”). Your privacy on the Internet is of the utmost importance to us. At LIULI, we want to make your experience online satisfying and safe. Because we gather certain types of information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.
INFORMATION LIULI GATHERS AND TRACKS
LIULI gathers two types of information about users:
Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters.
Information LIULI gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content and to better understand the demographics of our audience. Under no circumstances does LIULI divulge any information about an individual user to a third party for their direct or indirect marketing purposes.
LIULI Gathers User Information In The Following Processes:
Usage tracking
LIULI tracks user traffic patterns throughout our site. However, we do not correlate this information with data about individual users. LIULI does break down overall usage statistics according to users’ domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user’s browser). LIULI sometimes tracks and catalogs the search terms users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.
Cookies
We may place a text file called a "cookie" in the browser files of your computer. The cookie itself does not contain Personal Information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. But the only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other sites. LIULI uses cookies to track user traffic patterns (as described above). Our advertising system delivers a one-time cookie to better track ad impressions and click rates. You can refuse cookies by turning them off in your browser. If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site. You can also opt out of accepting Cookies when you visit our site.
USE OF INFORMATION
LIULI uses any information voluntarily given by our users to enhance their experience on our site, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users. We use information about you necessary to fulfill your requests, e.g. to process an order.
When we use tracking information to determine which areas of our site(s) users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. We track search terms entered in Search function as one of many measures of what interests our users. But we don't track which terms a particular user enters.
We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
As stated above, we use information that users voluntarily provide in order to send out electronic newsletters. We send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. You can unsubscribe above promotional newsletters or emails anytime; once you unsubscribe it, mail delivery will be discontinued. LIULI never shares newsletter mailing lists with any third parties, including advertisers, sponsors or partners.
SHARING OF THE INFORMATION
We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
EXEMPTIONS OF PERSONAL INFORMATION CONFIDENTIAL OBLIGATION
Our site may contain links to other websites. Once linking to another website, please note that the privacy statement shall be subject to their privacy policy respectively which is not covered by our privacy statement. Please also be cautious for the protection of your personal information, to avoid any privacy infringement.
CHILDREN’S PRIVACY
LIULI is committed to protecting children’s online privacy. We do not knowingly collect personally identifiable information from children under the age of 13 on our site. We will take all reasonable measures as required by law to delete such information from our database.
SECURITY
LIULI operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers.
ACCESSIBILITY
LIULI is committed to providing a positive experience to all our customers and we aim to facilitate the accessibility and usability of our website. We view accessibility as an ongoing effort. If you have trouble accessing any of the information on this website, please feel free to call us at 1-909.274.8987 or email us at online@liuliusa.com, and we will work with you to provide the information, artwork, or transaction you seek through a communication method that is accessible for you consistent with applicable law.
Please contact us at online@liuliusa.com if you have any feedback or suggestions as to how we could improve the accessibility of this website. Thank you.
YOUR CONSENT
If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.
California Consumer Privacy Statement
This California Consumer Privacy Statement supplements the Global Privacy Notice and applies solely to California consumers. This Statement does not apply to LIULI personnel.
This California Consumer Privacy Statement uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 and its implementing regulations (the “CCPA”).
1. Notice of Collection and Use of Personal Information
We may collect the following categories of personal information about you:
Identifiers: identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, internet protocol address, email address, account name, Social Security number, driver’s license number, passport number, and other similar identifiers
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Additional Data Subject to Cal. Civ. Code § 1798.80: signature, physical characteristics or description, state identification card number, education, bank account number, credit card number, debit card number, and other financial information, medical information, and health insurance information
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Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements.
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Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
- In addition, we may use such categories of personal information for certain business purposes specified under the CCPA, as described in this table:
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Purposes
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Categories of Personal Information
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Performing Services: Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Geolocation Data; Sensory Information; Employment Information; Education Information and Inferences
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Auditing: Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Commercial Information; Online Activity and Inferences
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Short-term Use: Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction
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Identifiers; Commercial Information; Online Activity; Geolocation Data and Inferences
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Security Purposes: Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Geolocation Data; Sensory Information; Employment Information; Education Information and Inferences
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Debugging: Debugging to identify and repair errors that impair existing intended functionality
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Identifiers; Online Activity and Geolocation Data
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Internal R&D: Undertaking internal research for technological development and demonstration
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Geolocation Data; Sensory Information and Inferences
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Safety: Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us
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Identifiers; Commercial Information; Online Activity; Geolocation Data; Sensory Information and Inferences
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In addition, we may also use the following categories of personal information for purposes of managing career opportunities with LIULI: Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Online Activity; Geolocation Data; Sensory Information; Employment Information; Education Information and Inferences.
2. Our Prior Collection, Use and Disclosure of Personal Information.
We may have collected and used your personal information, as described in section 1 above, during the 12-month period prior to the effective date of this California Consumer Privacy Statement. For the personal information collected during that timeframe, we describe below: (a) the categories of sources from which we may have obtained the personal information, (b) the categories of third parties with whom we may have shared the information, (c) the categories of personal information we may have sold, and (d) the categories of personal information we may have disclosed for a business purpose.
a. Sources of Personal Information
We may have obtained personal information about you from various sources, as described below.
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Categories of Sources of Data Collection
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Categories of Personal Information
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Directly from you, such as when you make a purchase in-store or online, call our Customer Service center, complete our customer information cards, attend one of our events or participate in a survey
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Sensory Information; Employment Information and Education Information
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From your devices, such as when you visit LIULI websites and other Online Channels
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Identifiers; Online Activity; Geolocation Data and Inferences
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Your family or friends, such as when they provide us with your contact information so we can send information that may interest you or when someone buys a gift for you
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Identifiers and Protected Classifications
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Our affiliated entities and subsidiaries
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Geolocation Data; Sensory Information; Employment Information; Education Information and Inferences
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Vendors who provide services on our behalf
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Geolocation Data; Sensory Information; Employment Information; Education Information and Inferences
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Our retail and trade partners
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Identifiers; Commercial Information; Online Activity and Inferences
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Our business partners
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Commercial Information; Online Activity; Employment Information and Inferences
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Social networks
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Identifiers; Commercial Information; Online Activity and Inferences
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Online advertising companies (including advertising networks)
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Identifiers; Commercial Information; Online Activity and Inferences
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Law enforcement authorities, regulators, third-party subpoenas and government entities
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Geolocation Data; Sensory Information; Employment Information; Education Information and Inferences
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Consumer data resellers and data aggregators, including data append and cleansing companies
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Identifiers; Protected Classifications; Commercial Information; Online Activity; Employment Information and Inferences
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Publicly available sources and databases
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Sensory Information; Employment Information and Inferences
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Third parties in the event of a corporate transaction, such as a merger or acquisition
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Geolocation Data; Sensory Information; Employment Information; Education Information and Inferences
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b. Sharing of Personal Information
We may have shared your personal information with certain categories of third parties, as described below.
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Categories of Third Parties
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Categories of Personal Information
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Our affiliated entities and subsidiaries
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Geolocation Data; Sensory Information; Employment Information; Education Information and Inferences
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Vendors who provide services on our behalf
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Geolocation Data; Sensory Information; Employment Information; Education Information and Inferences
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Professional services organizations, such as auditors and law firms
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Geolocation Data; Sensory Information; Employment Information; Education Information and Inferences
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Our retail and trade partners
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Identifiers; Commercial Information; Online Activity and Inferences
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Our business partners
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Commercial Information; Online Activity; Employment Information and Inferences
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Social networks
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Identifiers; Commercial Information; Online Activity and Inferences
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Online advertising companies (including advertising networks)
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Identifiers; Commercial Information; Online Activity and Inferences
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Data analytics providers
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Identifiers; Additional Data Subject to Cal. Civ. Code § 1798.80; Protected Classifications; Commercial Information; Online Activity; Employment Information and Inferences
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c. Sale of Personal Information
We do not sell your personal information in exchange for monetary compensation. We may allow certain third parties (such as certain advertising partners) to collect your personal information via automated technologies on our Online Channels or otherwise share personal information with such parties in exchange for non-monetary consideration (such as an enhanced ability to serve you content and advertisements that may be of interest to you). You have the right to opt out of this disclosure of your information, as detailed below.
d. Disclosure of Personal Information for a Business Purpose
We may have disclosed to third parties the following categories of personal information for a business purpose: Identifiers, Additional Data Subject to Cal. Civ. Code § 1798.80, Protected Classifications, Commercial Information, Online Activity, Geolocation Data, Sensory Information, Employment Information, Education Information and Inferences.
3. California Consumer Privacy Rights
You have certain choices regarding our use and disclosure of your personal information, as described below.
Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected, used, disclosed and sold about you during the past 12 months.
Deletion: You have the right to request that we delete certain personal information we have collected from you, subject to certain exceptions. We reserve the right not to delete personal information that is necessary for us to (1) Complete the transaction for which the personal information was collected, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between us and you; (2) Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity; (3) Debug to identify and repair errors that impair existing intended functionality of the Website; (4) Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.; (5) To enable solely internal uses that are reasonably aligned with your expectations based on our relationship; (6) Comply with our legal obligations; or (7) Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Opt-Out of Sale: You have the right to opt-out of the sale of your personal information. Please understand that we will still share your information in ways that are not a “sale,” such as with our service providers, for our own online advertising purposes. Your opt-out will be specific to the web browser or device you use at the time you exercise your opt-out rights; if you use multiple web browsers or devices, you will need to opt-out from each browser and device. Please note that opting-out of the sale of your information for interest-based advertising purposes does not mean you will stop seeing ads, including interest-based ads, and your information that was collected and sold prior to 90 days before your opt-out request may be further used and sold for interest-based advertising purposes.
Shine the Light Request: Subject to certain limitations under California Civil Code § 1798.83, California residents may ask us to provide them with (a) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (b) the identity of those third parties.
How to Submit a Request: To submit an access or deletion request, please complete our Personal Information Rights Request form here or contact us.
Verifying Requests: To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request. In addition, if you ask us to provide you with specific pieces of personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request. If you designate an authorized agent to make an access, deletion or opt-out of sale request on your behalf (a) we may require you to provide the authorized agent written permission to do so, and (b) for access and deletion requests, we may require you to verify your own identity directly with us.
Additional Information: If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. This Statement is available in alternative formats upon request. Please contact us to request this Statement in an alternative format.
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